From 24 to 26 September 2026, miit,inc. took part in VISIT JAPAN Travel & MICE Mart (VJTM) 2026, organised by JNTO at Tokyo Big Sight. We met 26 travel companies from Italy, Spain, South Korea, Hong Kong, Vietnam, Indonesia, the Philippines, Thailand, Malaysia, the UK, Singapore, Israel, the UAE and other markets. Many of these companies already know Japan’s famous sights well. What we wanted to share was something harder to put in an itinerary: time with the people who live