From 24 to 26 September 2026, miit,inc. took part in VISIT JAPAN Travel & MICE Mart (VJTM) 2026, organised by JNTO at Tokyo Big Sight. We met 26 travel companies from Italy, Spain, South Korea, Hong Kong, Vietnam, Indonesia, the Philippines, Thailand, Malaysia, the UK, Singapore, Israel, the UAE and other markets. Many of these companies already know Japan’s famous sights well. What we wanted to share was something harder to put in an itinerary: time with the people who live

Community-based tourism brings visitors and local communities together, so that tourism directly supports the local economy. ©美山DMO We, miit,inc., make it happen through people. We open the door to the individuals who shape their communities — craftspeople, cultural figures, athletes, students and business owners. Your guests meet them in person and learn first-hand how they live and work, and what they spend stays with the people who host them. Who it's for Travel companies,